![]() Indeed, if you acquire backlinks proactively or naturally, the fact that there are several entry doors will dilute/disperse the value of these inbound links. Google may also remove some pages from the search results.įinally, the last risk is about popularity. If you don't take action, you risk a drop in search results’ positions and traffic loss. Once again, search engines want to provide the best user experience, that’s why they will not display the same content’s multiple versions, and they will always choose the content’s version that they believe is the best. ![]() In addition to that, search engines will spend time crawling the same content several times (depending on the number of times the content is duplicated), and therefore they will potentially index other good contents less efficiently. They will have to choose which content’s version to index. ![]() What are the consequences of duplicate content?ĭuplicate content will impact the way content is indexed by search engines. Google claims that it applies a certain tolerance, but in reality, we realize that not all pages are indexed or positioned. Few of the websites have enough human resources to write 1 unique content per product. Some websites have tens of thousands of products to put online, and some of them are only distinguished by a different color or size. The recurring issue that all e-commerce websites face is enriching the product pages. Two pages available in HTTP and HTTPS versions are considered to be strictly similar by search engines and so it can be penalizing. When migrating from HTTP to HTTPS, chances of duplicate content can considerably increase if you don’t take time to do some check-ups. On websites that do not use URL rewriting, this duplicate content can even extend to product listings that fall into multiple categories, with different URLs. In each Scooter/Moped/50cc Motorcycle category, if you select brand X and dimension Y carburetors, you end up with the same products… and therefore duplicate content! 10 scooter carburetors of brand X and dimension Y are also compatible with mopeds and 50cc motorcycles The pages with and without a “red” filter look very similar!Īnother example: on a spare parts website for two-wheeled vehicles: The Women's Pants category page has 10 productsīy clicking on the “red” filter, you end up with 9 products. If they are rather easy to manage on small websites, they can become hard to handle on very large websites. Either way, URLs with parameters are usually poorly indexed or poorly positioned on Google.įacets, more commonly referred to as filters, are SEOs’ bane. Since it’s very difficult to anticipate the consequences of having URL parameters, it’s better to avoid them as much as possible. If the ID session is automatically created and is a URL parameter, then it can generate duplicate content if this URL is used elsewhere and crawled by Google. Moreover, it’s possible that a user's own session will generate duplicate content. This can be a problem caused not only by the parameters themselves, but also by the order in which those parameters appear in the URL. URLs and tracking parameters are a frequent source of duplicate content. Here are duplicate content’s most common causes. According to some estimates, 29% of the web is duplicated! ![]() Today, with the proliferation of mega-menus and faceted filters, duplicate content is a true sword of Damocles without even realising it is happening. "I don't copy-paste my listings from another website or from any page on my own website, so it's okay! " We could legitimately think that by knowing this rule, we are safe from duplicate content. Indeed, what’s the point of having a results page filled with the same content? How does duplicate content occur within a website? For once, we can only approve the search engine’s methods. Unlike Penguin, the latter does not penalize the entire website but only the duplicate pages which may be downgraded or completely disappear from the search results. This is a recurring issue, especially among e-merchants who fall into this trap very quickly because of the multiple filters available for the user’s browsing experience.ĭuplicate content, or "DC", may lead to an algorithmic penalty by Panda. In other words, we find the same content (text, images…) on 2 pages which have 2 very different URLs. How to fix or remove duplicate content?ĭuplicate content is content that appears in duplicate within a website itself or from 2 different websites (in this case, it is also called plagiarism).What are the consequences of duplicate content?.How does duplicate content occur within a website?.You will get rid of duplicate content which can unfortunately affect SEO. ![]() We will give you all the tips to fix duplicate content. ![]()
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